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Tips on How to Maximize Lead Quality in PPC Marketing
One of the biggest issues PPC Marketers face today is knowing what is a considered a GOOD lead and what is a BAD lead. Some would say that doesn’t matter to them, as they feel their job is to just...
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If W. Edwards Deming Were a Search Engine Marketer…
WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable...
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The Importance of Storytelling in PPC Marketing
When providing PPC Marketing Services to either a client or within a company, it’s important to gather all of the “before and after the click” performance data and simply just tell a story, instead of...
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Is Google’s New Matching Behavior that Big of a Deal?
We all know that Google is constantly rolling out new bells and whistles that mostly pertained to get more clicks and budget out of the advertisers budget. With that said, their latest innovation which...
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Fantasy Football Sites Leverage PPC Marketing to Win Over Members
As a fan of playing Fantasy Football, which allows me to stare at my computer on Sunday afternoons hoping for one of my players to score a touchdown, I thought it would be cool idea to analyze how...
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adCenter Finally “Comes of Age” with New Agency Enablement Feature
I know it might be a little late to the game, but adCenter recently announced on August 15th, they announced their new Agency Enablement feature that will make account management of adCenter campaigns...
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The Importance of Rehabilitation in PPC Marketing
Have you ever found yourself staring at PPC campaigns and wonder what else can I do to “move the needle”, especially after countless months of analyzing search queries, A/B Tests and Multivariate Ad...
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Hertz Rental Car Winning in PPC Marketing
The Rental Car Industry is not only a $24 Billion Dollar Industry, it is also highly competitive landscape, especially within PPC Marketing and Social Media. According to the USA Today article entitled...
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Is Perfecting PPC Campaign Structures Driving You Crazy?
Years ago, I was told by in Father-in-law and backed up by others in the Family that there is an old Italian Myth which claims that a Donkey thinks about killing its owner 9x a minute everyday. That...
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Phone Calls Becoming More Important than Clicks in PPC Marketing
In a recent article in the Inside Adwords Blog, entitled “Charge up your phones with call-only campaigns” Google rolled out “Call-Only” campaigns where advertisers can have their text ads just show a...
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